吴克清：热播剧《在远方》明星口播 带动品牌知名度

时间：2020-10-24 00:37:15阅读：1328次
东方卫视东方剧场“燃情筑梦,剧献祖国”的第二部电视剧《在远方》成为2019年最火热的一部剧。演员梅婷在剧中和刘烨、马伊琍携手,演绎在创业路上的奋斗经历。同时《在远方》也是梅婷大
在远方
  • 在远方
  • 剧情 言情
  • 刘烨 马伊琍 梅婷 保剑锋 曾黎 程煜 郑奇 薛皓文

东方卫视东方剧场“燃情筑梦,剧献祖国”的第二部电视剧《在远方》成为2019年最火热的一部剧。演员梅婷 在剧中和刘烨 、马伊琍 携手,演绎在创业路上的奋斗经历。同时《在远方》也是梅婷大学毕业后和老同学刘烨第一次合作。从快递小哥到快递公司的创始人,从失败到再次起步,正在东方卫视播出的都市创业大戏《在远方》里,刘烨饰演的姚远(刘烨 饰)牵动了无数观众的心。他的创业路上,既有路晓欧(马伊琍 饰)(马伊琍饰)的一路支持,同时也不能忘了“全剧最美”的刘爱莲(梅婷 饰)(梅婷饰)的成全。

“大气、大格局”这就是本次作为品牌方负责总拍摄的制片人吴克清对于这部剧中梅婷所扮演的角色而做出的评价,据了解,本次拍摄《在远方》电视剧中梅婷创意口播广告,有两大品牌方,云南白药与奥迪e-tron。而导演王强则是吴克清合作多年的搭档。从公益电影《锁爱》到超级网剧《十四大盗》,两位的默契度已经是非常深了。最终拍摄的成片效果也是超乎品牌方与梅婷方的预期。

同时为了进一步扩大品牌的辐射人群,制片人吴克清,让“梅婷”同款云南白药牙膏,在社交媒体上引发讨论。同时在分众媒体上播出,也是达到了云南白药品牌的背书。

奥迪新款电动车,e-tron,定义为一款能承载诗与远方的纯电动车,而《在远方》剧名与梅婷所扮演的角色正好与e-tron的定义相符合,所以品牌方认为梅婷为e-tron电动车拍摄的创意口播,是最佳人选。

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